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Monthly Archives: September 2013

Pricing Strategy for Start-ups

Pricing Image

Apart from dealing with the unknown factor and building credibility, pricing is one other hurdle that most start-ups find hard to overcome. How much to charge? Am I overcharging or [...]

Brand Strategy for Startups – Omar Merlo, Imperial College Marketing Professor, and Fellow of Cambridge University


Branding is something a lot of startups don’t understand fully. It’s an intangible concept therefore it’s difficult to pin-point the nuances and to ascertain its deficiencies and effectiveness. We spoke [...]

“I have too many business ideas! Which one should I execute?”

Select Startup Idea

Not having an idea is one thing but having too many business ideas also qualifies as a problem for many. I have seen aspiring entrepreneurs sharing that they have too [...]

I don’t have an idea


How many of you have not started up because you just don’t have an idea? I was always of the belief that good ideas always come to people, like ‘Eureka [...]

Do I need to quit my job to be an entrepreneur?


One of the most common questions that aspiring entrepreneurs ask themselves and seek external validation for is “Do they need to quit their job to be an entrepreneur?” Most people [...]

Do I need an MBA to be an entrepreneur?


Do you need an MBA to be an entrepreneur? No Do you need an MBA run a business? Probably yes, it helps. Starting a business and running a business are [...]

Brahma, Vishnu & Mahesh Energy – An alternative view to building your startup team


I received this interesting piece of knowledge about different types of energies in a human at a recent Art of Living course that I attended in Bangalore. The course suggested [...]

My biggest illusion about Entrepreneurship: “If I can grow a large business at 27% annually, I can build a large business from scratch at same growth rate”

run fast

“When I left my corporate role, I was handling a national brand doing a business of $150 million. The biggest illusion most of us have, when we handle a business [...]

My biggest illusion about Entrepreneurship: “Sit on top of a mountain and order things around”


This post on ‘Illusion’ comes from Devang Vaghela, cofounder of Locville and a member entrepreneur on FounderMates.  “Being a Gujarati, I knew running a business is not everyone’s cup of [...]

4 key things to consider when developing your business model

business model

Simply defined Business Model is about ways of making money from your business and not mere ‘busy-ness’; which many start-ups fall prey to! There is no business without a business [...]