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Author Archives: Nidhi Kapoor

Are You Killing Your Startup?

Product Launch Infographic

I have come across a lot of first time entrepreneurs who get stuck in product delays and feel immobilized to release their product in time. Whether it’s an outsourced development [...]

Brand Strategy for Startups – Omar Merlo, Imperial College Marketing Professor, and Fellow of Cambridge University


Branding is something a lot of startups don’t understand fully. It’s an intangible concept therefore it’s difficult to pin-point the nuances and to ascertain its deficiencies and effectiveness. We spoke [...]

“I have too many business ideas! Which one should I execute?”

Select Startup Idea

Not having an idea is one thing but having too many business ideas also qualifies as a problem for many. I have seen aspiring entrepreneurs sharing that they have too [...]

I don’t have an idea


How many of you have not started up because you just don’t have an idea? I was always of the belief that good ideas always come to people, like ‘Eureka [...]

Do I need to quit my job to be an entrepreneur?


One of the most common questions that aspiring entrepreneurs ask themselves and seek external validation for is “Do they need to quit their job to be an entrepreneur?” Most people [...]

Do I need an MBA to be an entrepreneur?


Do you need an MBA to be an entrepreneur? No Do you need an MBA run a business? Probably yes, it helps. Starting a business and running a business are [...]

Brahma, Vishnu & Mahesh Energy – An alternative view to building your startup team


I received this interesting piece of knowledge about different types of energies in a human at a recent Art of Living course that I attended in Bangalore. The course suggested [...]

Chance Favours the Connected Mind

As entrepreneurs we are often plagued with the thought that someone might steal our idea. In several meetups with investors or mentors, one of the most cited concerns  is “What [...]

Hello and Welcome

After 3 months of launch, having great advisors and entrepreneurs on board and some great interactions, we launch our Blog. With this blog, FounderMates aims to bring forth insights from [...]