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Author Archives: Nidhi Kapoor

Startup Is Not Going Anywhere?


Amidst the startup buzz around, there are founders who are starting up, some who are ramping up, and then a few who are in the middle. Being in the middle [...]

SEO – A Reactive Or A Proactive Approach?

SEO-Reactive or Proactive Approach

SEO in the digital industry elicits various types of responses and expectations from the founders/business owners of a website. To some it’s a waste of time and effort, to some [...]

Do You Invest Time In Your Future Business Plan?

Business Plan for future

I was at an event recently where a very successful serial entrepreneur was present. He has founded and built some of the most well known companies in India. A researcher [...]

The Indian E-Commerce Consumer

Indian E-Commerce Humour

A humorous take on the Cash on Delivery mindset of Indian E-Commerce Consumers. Spread the laugh. Share it with your friends ___________________________________________ ABOUT THE AUTHOR NIDHI KAPOOR - Nidhi is the co-founder [...]

Are You Approaching the Right Investor?

Approach Investors

Receiving external funds (investor money) is always attractive to most founders. And rightly so! But as a founder, do you do your groundwork before approaching an investor? From our (FounderMates) [...]

Email Marketing – What Makes It Effective?

Email Marketing

I get this out of the blue email from one of my connections on Linkedin and I cannot resist myself from writing this post because time and again one gets [...]

Viral Marketing – An Inexplicable Phenomenon or a Conscious Attempt?

Viral Marketing

Something really interesting has happened in the Social Media space this long Diwali weekend in India. A Bangalore based entrepreneur, Harsha Mv who’s serially used to creating communities on Facebook [...]

How Should You Outsource Product Development?

outsourcing sign

Have an idea ready to be put into production? Don’t have a technical cofounder who could build the product/service? Thinking you could outsource product development? While having a solution built [...]

Do I Need Domain Expertise To Startup?

known or unknown for starting up

A startup doesn’t operate in isolation; it operates in an environment called the industry. As much as the founder is skilled in a particular function, the understanding of the industry [...]

MBA Graduate Vs. Entrepreneur – The Dilemma

Duality of MBA and Entrepreneur

This topic is extremely to my heart because I love both; being an MBA and being an entrepreneur. I don’t understand why most people like one over the other as [...]