Abstract: India, though started late in E-Commerce, did an excellent job in bringing growth to this industry and is already giving physical retail a run for its money. India’s e-commerce market was worth about INR 19 Billion in 2009 and increased to INR 47 Billion in 2012. E-Commerce Market is expected to contribute to around 4% of India’s GDP by 2020.
The current structure of online retail market can be broadly divided into two parts:
- Category focused players or Vertical Players
- Multi category players or Horizontal Players
While the vertical players focused on penetrating a single category deeply to offer huge variety and range of products, horizontal players offered wide range of categories to the consumers making it a one stop online shop for them. The current trend is that either most of the single category players are getting acquired by multi-category players or the single category players have started added multiple categories to their own business thus converting into Multi-category players.
There is a huge opportunity for entrepreneurs to showcase their talent in this industry by bringing in innovative business models and reaping benefits by serving their customers effectively and giving them the customer delight they deserve.
The following report traces the evolution of e-commerce in India, and analyzes the trends, the challenges and how e-commerce is poised to grow over the years.
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ABOUT THE AUTHOR
NIKUNJ AGARWAL - Nikunj is a Business Consultant in retail and supply chain domain, especially in e-Commerce with global MBA in IT and having international and cross cultural exposure across four geographies – Singapore, Toronto, Dubai, India. He is skillful in business process consulting and requirements gathering with 5+ years of successful track record in IT and Retail industry; primarily in SDLC, ERP development/implementation and WMS Implementation.
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