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Tag Archives: innovation

Innovation – What it is NOT

Innovation is not rocket science. It is not about spending big bucks. It is the ability to see the “obvious”. Innovation is a mindset that puts customers at the heart [...]

Business has only 2 functions – Marketing and Innovation

falafel and Innocent Drinks Picture Collage

“Business has only 2 functions – Marketing and Innovation” – Peter Drucker. Companies who make it big understand it’s not one over the other and how both these business functions [...]